Magical Internet Marketing

Those new to Internet Marketing will be well aware of the diverse and numerous sources of information regarding the business world that you now find your self in.

The purpose of this marketing course, is to give everyone an effective on-line marketing system that doesn't cost the earth (it costs next to nothing), but is simple to implement.

It leads you step by step to a collection of programs that you can choose to promote, which all feature multiple income opportunities, something that is critical to my on-line success. Promoting multiple programs with a single url makes so much sense.

Many systems that I have seen use similar methods to those that I am going to outline for you, but you need to be a rocket scientist in order to follow the instructions through to the end ........

.... and they charge you for it!

This system is simple (and there is no charge).

There is some work involved though. The trade off for it being cheap, is that it is going to take up some of your time.

However, rest assured, that once it is set up, it works easily, with only a little maintenance.

And it works.

It works for me, and if you follow the instructions, I am sure that it will work for you.

I have worked out that you can do ALL of your marketing in between 30 minutes and 3 hours a day. It's not too painful is it? And I will give you some bullet points at the end for you to follow so that you can get into the swing of it easily.

Something We Need to Get Straight First

There is something that you need to understand before you rush headlong into this.

You will be running a business here.

The good news is that an online business is not quite that same as a real world business. It is far, far cheaper to run. There are no real overheads.

• You already have a computer
• You already have a desk, or somewhere to work
• You already have an Internet connection.
• You have time to devote to this venture.

Having said that though, it is imperative that you still view your venture as a business, and remember that you are in it to make a profit. In order to do that, there are some guidelines that you need to bear in mind.

Some Guidelines to Follow

Yes, it is exciting, and yes it is possible to make a living from it. I do, and if you follow what I show you, I am sure that you will too. However, there are some rules that you need to bear in mind. If you don't, then in my opinion, you are asking for trouble.

I don't want you to fail, and I am sure that you don't either.

So here are some guidelines.

1. Find a good program to promote as outlined in the previous lesson, and do not get sidetracked with every little new thing that comes along. Failure to focus on your primary business is probably the most common reason for failure in the Internet marketing world.
   
   If you don't have a business to promote, then I will recommend some that do well for me, at the end of the series.
   
   If you have some programs to promote already, take a long hard look at them!
2. Do the programs that you are promoting have a real and tangible product? If you took the compensation plan away, would they stand up on their own? If not, then you should seriously think about dispensing with them.
3. Have they made anything for you so far? It's not the end of the world if they haven't, because I would guess that you have had trouble promoting them (I guess that's why you are here after all). But, if you HAVE made some signup's (through other members spillover for example), then that would be a good reason to stick around.
4. If you have needed help, has the Company or your upline tried to be helpful?
   
   Or have they fobbed you off with half baked answers, or made you feel foolish?
   
   Or worse, they have not answered your emails at all! If they have done ANY of these things, then throw them out! They do not deserve your support.
   

As a side note to this, and you have had some downline members, then make the effort to help them. If you cannot answer questions, then try and find out the answers and get back to them.

This marketing and promotion system that you are reading about will work for anything. Just choose the programs you promote carefully. The programs that I will recommend work for me, and they will work for you as well.

Most of this course, focuses on free or low cost marketing. However, please be prepared to invest something to start, and maybe a little more as you start to become successful. Remember the comparison to running a business in the real world, where you would probably have had to spend thousands of dollars already, before you took a step out of the door. And then you would be faced with bills mounting to thousands a month.

Not so here, in the Internet world.

However, if you cannot invest in yourself, then I am afraid that you will struggle.

I am very confidant that anyone who follows these instructions to the letter, will cover their costs in a reasonable space of time.

To put this in perspective, if you were attempting to start a similar business in the real world, you could expect to have to invest $1000's up front, and expect to pay many hundreds if not thousands of dollars EVERY MONTH, in overheads (such as office rent). I doubt that you will have to spend even $100 up front marketing online, and some tens of dollars every month.

The costs bear no comparison, do they?.

The Internet is perhaps some people's ONLY chance of running a business. You should watch what you spend, but be prepared to invest, wisely.

The same principals apply online as they do off-line though.

You must be prepared to invest in yourself.

With such a proliferation of tools on the internet, it can be hard to decide what to use to compliment your Internet Marketing strategies.

This piece is a review of Email Promoter which has been used for several years and gives hard evidence of the results attributed to it.

Ok, so you have been struggling to make an income from your online efforts. Most of us have been there. The expenses have been racking up, and the income has not been meeting the expenses.

You're running at a loss!

Yikes! A recipe for business disaster (online or off line).

But Wait! What if you .....

Turn Your Expenses Into Income Opportunities

I am a great believer in lateral thinking. Thinking outside the box. Whatever you would like to call it. So let's slow down for a moment here, and think about this again ....

Ok, we are online, right?

And most of the programs that you belong to, have affiliate programs, right? Now I don't mean your core business, the main one that you are promoting.

What about all of the others?

Without knowing how you go about promoting your business online, it's difficult for me to be specific about what YOU do. I can, however, be specific about what I do, and what works for me. I use Safelists, and I use FFA leads. And they work great for me.

But there must be about 6 or 7 of these types of programs, all of which come up with monthly bills that I have to meet in order to keep on promoting my main program. 6 or 7 monthly bills, for 1 measly monthly income.

It doesn't seem very balanced, does it?

Well, it's not, if you think of it like that. But, what was it I was saying about thinking outside the box? What if those 6 or 7 bills that I am paying, were in fact, 6 or 7 more income opportunities?

Wow!

So, instead of getting 6 or 7 bills and one stream of income a month, I got 8 or 9 streams of income? So let's carry on this though process for a moment. I am sure that you understand the need for tools such as Autoresponders, Ad Tracking, Submitters, Lead Sources and everything else that you need to make your business work efficiently.

They all cost money too don't they?

But stop for a second, stop thinking of these as expenses for a second, think of them as opportunities. That's right, each of the tools that I have mentioned is an opportunity to build your online business and your earnings.

"How can that be? It's all money going out?"

Well, that's true. But, what if in your business, you were able to tell people in your organisation about all of the tools that you use, and how good they are, and how to use them ....

Ok, can you see the picture? You can teach others to use the tools that you are using. Can you see the benefit in that? What would you think of someone who showed you step by step the things that you needed to do to be a success online?

Well I am sure that you would be grateful. And would also trust them enough to try out the tools that they recommended?

Right! Can you see where I am going with this?

So, you are now in a position where you can show people how to market as you have done, all from one location! That's correct. You don't need to send out different ads for all of the programs that you are in, nor all of the tools you are using. You just tell them about 1 url, and that program does the rest for you, promoting all of your tools at one time as well.

How easy is that?

It is truly promoting multiple programs, and generating multiple income streams .....

..... from a single URL.

Why Build a List?

Ask anyone!

Pretty much every online marketer that I have had communication with, or whose books I have read all say the same thing. There are 3 things you need to do to be successful online

• Build your list.
• Build your list some more.
• Build your list some more, again!

I think that you get the idea.

The reason for building a list is so that you have someone who is immediately accessible to advertise your new opportunities or programs or ebooks or whatever. I am sure that you have heard the stories about the 'Guru's' who claimed that they could make $10,000 with a single email, and then proved that they could do just that. Well there is no mystery really, if you think about it. If you had a list of 100,000 subscribers, there is a good chance that YOU could make $10,000 with a single email too.

But how?

Well that's the great question.

I'll tell you how I go about it.

The first thing is to offer people something in return for their email address. I have offered people ebooks, and software and yes it does work. But, remember that there is a difference between having ANY 100,000 names in your list and 100,000 names of people who trust you. In fact, I would rather have a list of 1000 people who trust me then 100,000 who don't know me any day of the week.

Remember this.

If you build up trust and confidence, and are honest with your list, they will read what you send them and give your offers fair consideration.

Please refer to the Contact List Builder , which is a free ebook, devoted to this subject.

And, I have developed this site. It is full of tutorials and advice, and is free to join.

Now can you see the power of a list? Or to put it better, a GOOD list!

What I give away is an Autoresponder series which explains succinctly, how to go about no cost and low cost marketing. I wrote it myself and I keep it updated, and I give the series away so that YOU can use it to. As a series of text based messages, you can customise the links yourself as well.

You can get the series by clicking the link below

mailto:masterseries@listwonder.com

I'll keep you up to date with any changes to the series.

Ok, so now you have a series of messages, so what do you do with them?

Well here is what you should do.

1. The first thing that you need to do is to create an Autoresponder to deliver your messages. If you haven't done so yet, join The Money Hub as a free member and get your free Autoresponder. Click on this link to get a tutorial on setting up your Responder at the Money Hub. (If you are a member of Pro Money Matrix, then follow this link).
2. Load the messages that you have received from the link above into your Autoresponder. Click on this link for a tutorial on doing that. I personally allow the messages to be delivered 1 day apart, but you can change that as you feel fit. Please remember to change any links that you are a member of so that you get credit for people joining under you. If you are not a member of a particular program, then leave the link as it stands.
   
   
   Remember to save the messages at the bottom of the screen, before you leave, or your work will be lost.
   
   The messages have all been spell checked and formatted so that they wrap nicely in an email message.
   
   The next thing that you will have to do, is present this series of email messages to your prospects. The traditional way of doing this, is via a form on a website. Here is a link to one of the sites that I use to fulfill this purpose.
   
   Lead Capture. In order to create this kind of web site, you will need your own web space, you will need some appropriate graphics for the site and you will need a form to collect your prospects data.
   
   You can create a form easily enough from within your Autoresponder. Follow this link for a short tutorial on doing this.
   
   If you are a Pro member of the Money Hub (or Pro Money Matrix), then you have web space as part of your membership. You will also have access to some good quality graphics that you can use for banners and such on your landing page.
   
   If you don't have a pro membership at either The Money Hub or Pro Money Matrix, and don't intend to get one, but would still like professional web hosting, I would recommend Kiosk. They offer professional, top quality hosting at a reasonable price. What is particularly good is that you get FFA leads, Autoresponders and Ad Tracking bundled in too.
   
   Having a form on a web site is the best way to do this. It also enables you to place your site in rotators and in surf exchange programs. But if you do not want your own site, or simply cannot afford one, this technique for list building can still work for you.
   
   All you need to do is to include your Autoresponder email address in your adverts instead of a web site url. This will register an entry in your Autoresponder every time someone clicks the link, and it avoids your prospects having to fill out a form. You won't be able to track the links either, but as always, there are trade offs for having to do things whilst watching your wallet.

One thing that you need, probably before all else, is an Ad Tracking system.

Why?

Consider this.

You have got lucky, and made $100, which you want to reinvest in your business, but you don't know where to invest it. You look at your ads, and you can see that you sent out 10 different ads, all with different headlines. Which should you use to invest your $100 wisely?

Without Ad Tracking, you are just as well off sticking a pin into a list and guessing.

With Ad Tracking, you can look at the list of tested ads, see that one particular ad with one particular headline has out performed all the others. So now you know which of the ads you should run when you pay for some advertising with your windfall.

It's a simple example, but I hope that it serves to illustrate what Ad Tracking is all about.

Here is an excellent system that will hold you in good stead.

Internet Marketing and Advertising Strategy - Overview

I have developed my strategy through necessity rather then design. It is based around free advertising methods by and large, because, at the time,I could not afford to do otherwise.

That being said, they work.

I make an income from my marketing efforts, through perseverance, perseverance and... yes you guessed it, more perseverance!

Because this strategy is mostly free, there is a cost in time; your time, to set it all up. Yes it is a pain, but it will work if you keep at it. What you must try and avoid is the desire to change everything because you don't get instant success.

This is the single most common reason for small internet business failure, in my opinion.

Tip. Depending on where you live, try and get your ads hitting the streets to coincide with late afternoon or early evening in the USA. Those in the UK (GMT) for example, might find an increase in hits and sales if they did this.

Safelists

The most important aspect of the whole thing is using Safelists. Safelists regularly get me sales. The problem is setting them up, because it is time consuming. However, if your funds are limited, it is well worth the trouble. Please review the section on Safelists elsewhere in this support system.

Surf For Credits

I think that Surf for Credit programs are much maligned. It can seem rather pointless surfing for credits, but with the right tools, it can be very rewarding, and can bring lots of exposure to your web sites. You need to get a lot of clicks to make sales or make signups, and your web sites need to be outstanding in order for them to grab the attention of other surfers in the few seconds that they are up on screen. But you will get success if you persevere.

I also study other systems to see what I can bring to my own advertising efforts, and I have noticed that a lot of very large marketing companies employ this tactic of surfing for credits as part of their own strategies, and if the big boys do it then, who is a minnow like me to argue! :o)

This form of advertising is completely free, and it gives you huge amounts of exposure. However, there is a big argument as to their effectiveness. I look at it like this. When I am using the Crazy Browser for example, I glance at every web site, probably for no more than two seconds. It's not a lot of time, but I have picked up some good stuff from surfing in this way (that's how I came across Commission Spyder, which is one of my best money spinners). So, it has worked for me!

What I would say is that it can pay to set up your own mini site to promote a product, especially if the product that you are promoting is a bit old and tired. It is the impact of the web site in that two second window that you have, which will get you sales or not.

What are Surf for Credit programs?

Email Marketing

I also use FFA pages and other leads sources. Click here to find out more.

The third part of my marketing strategy revolves around legitimate emailing. I use FFA lists for this purpose. FFA stands for 'Free For All', and the basic thinking behind it is that when you post an ad on a FFA site, you agree to receive an ad in return.

However, my strategy does not involve posting to FFA sites.

It involves hosting your own sites, so that people post to YOUR site, and then you reverse market, by sending them your ad.

It is very effective.

However, there is a drawback, which I have found to my cost.

For eighteen months or so, I used this technique very effectively.

Unfortunately, some people do not understand the nature of the agreement (or are maybe just plain malevolent, I don't know) and cried SPAM when they received an ad. This caused me untold harm and problems, and quite frankly, it knocked this form of advertising on the head for a few months, until I could find a safe way of doing it.

And now I have!

Please download the ebook which this link will take you to.

The book is free to download. It contains a genuine gem of information regarding FFA advertising, that you ignore at your peril. Basically it explains how you can send an email to ANYONE safely.

I highly recommend that you read this book.

From there I recommend that you look at my FFA section for recommended resources for leads.

FFA Leads

If you involve yourselves with any form of email marketing, then email boxes will prove invaluable.

These email collection points can be used to collect the masses of email that can accumulate when you involve yourself in email internet marketing. The best boxes will also auto cleanse every 24 hours, so that in the event of your being away for a couple of days, the boxes will not fill up and bounce back email, which can hurt your business credibility.